Have you ever been on Instagram and seen an advertisement for a product and wondered why? Why did this brand show me this product? It happens more than we want to admit Industry Email List as marketers. Targeting the wrong people or using a pray and spray approach in the hope that someone connects with the right people is the best way to waste money. There's Industry Email List an old adage I heard years ago that goes like this: “It doesn't matter how amazing or innovative
Your product is if the right people don't see your ad and don't care. People who see your ad should pay attention enough to click on the ad, learn more about Industry Email List your product, and then come back and buy it when they're ready. Many steps in this process are beyond your control, which is why targeting the right people is essential. » The question then becomes, how do you know what the right target audience is? Industry Email List If you don't want to take a pray-and-spray approach,
You'll need a roadmap to help you determine your audience. Let's review our processforfind the right audience. The first place we'll look is under "Audience" in Industry Email List our Google Analytics. Here you'll find the age, gender, location, language spoken, and devices your current customers are using. None of this data will be perfect and it should always be taken with a grain of salt. This data does not take into account households that share a computer and Google Industry Email List (or any other technology provider) does not have a perfect grasp of cross-device tracking.