Click to Tweet is a content marketing example Months after publication, I still get daily Twitter notifications from people tweeting about this article. And the majority of the tweets come from the "click to tweet" option that Content Marketing Institute offers throughout the post. If you want to start adding "click to tweet" options throughout your website content, check out this free tool. 15. Digital Olympus's Expert Roundup No matter what industry you're in, there are influencers to whom people look for advice. Digital Olympus interviewed over 40 digital marketing experts for one of their blog posts, asking each expert to provide their most effective method for acquiring traffic.
What I most like about this blog post is how Digital Olympus organizes the contributions. At the top of the page, there's a headshot of each expert next to their name. If you want to read a particular expert's tip, you simply have to click on their headshot and fax number list you'll jump down to their quote. There's also an anchor-linked Table of Contents that allows for topic-based searches. This way, readers can jump to the specific sections that are most applicable to them. Digital Olympus' expert roundup is a content marketing example 16. Colgate's Research Page Creating a resource page made up of helpful links on a given topic is an effective way to create helpful content.
If your business has been producing content for a while, then chances are you have clusters of related content to support the topics around which your business wants to build authority. For example, oral hygiene company Colgate has over 1,200 pieces of content related to their broad topic "gum disease." Colgate's research page is an example of content marketing That's a lot of content to sift through, which is why Colgate created a resource page made up of specific sections of gum disease-related content, like "What are the Stages of Gum Disease?" or "How to Cure Gingivitis.