Fund, Duxiaoman, JD Finance, etc., and you can find the basic intervention methods for users at risk of loss. Fourth, the recall of lost users Many executive list immature platforms do not have a churn warning mechanism. Once a user becomes a real lost user, the input and output of recalling lost users is low, but users are our assets, and we cannot easily executive list give up. Establish various churn warnings and a complete labeling system, followed by refined user recall and AB testing. The common recall method is SMS/event push. Pre-churned users.
The user withdrawal page (withdrawal success page) adopts copywriting and activity discounts to recover; Some lost users: Establish an AB test, reach executive list users by adding SMS/push (event discounts, change copywriting), and monitor the data situation; Completely lost users: take them as new users and recall them by SMS (redirect card and coupon executive list push to reach users); Large-amount withdrawal users: customer service calls out to understand the reason for withdrawal, and give them more attractive special benefits; In many cases, it is difficult to accurately classify the types of user churn, so a general recall method also exists.
But the content and frequency must be controlled; the retention of new users is very important. For example, when we go to Baidu to invest in banking executive list products, he will give you cash coupons , and there are also coupons for interest rate hikes (some will give you coupons when they leave); because these new users, their first feelings are very important, and executive list operations need to focus on doing well. Doing a good job in retaining new users will bring about an improvement in the overall retention of users, and will also avoid the waste of customer acquisition costs.