Renting email lists is a wonderful way to get clobbered. The key to being a good direct marketer is to consistently test, and a good rule of thumb is to dedicate 20% of your bBuy Email Database udget to testing. Why? Two reasons. If you don't test you won't grow, and sources burn out, so if you just stick with what works your returns will diminish over time. Good email lists are Buy Email Database fabulous resources.
Often they are easy to geo-target and if they are treated gently and kindly, (not bombarded with advertising) they will give you fabulous ROI's. The key is to use common sense, Buy Email Database imagine your target; would he spend time on this site and open the newsletters being sent him? I have worked on both sides of this business, on creating and selling opt-in lists, as well as renting lists as a marketer and following through on life time value etc. First, as always, it is easier to explain what not to do.
One franchise campaign I worked on bought leads from us, lots and lots of leads, from well over 50 sources (and 40% margins), and a very high percentage (almost 90%) of Buy Email Database the leads that closed (person actually bought the franchise) came from one source: Entrepreneur Magazine. Go figure. And it was the only source that we lost money on. The advertiser could have saved sacks of money, as my aunt likes say, by just buying that one list.