There are numerous channels. Facebook, Twitter, Instagram, Snapchat, LinkedIn, and a plethora of other social media platforms serve a variety of functions in the small business marketing toolbox. Which one should you use The possibilities are limitless.
It takes a long time. Finding the time to create content, post it, and stay engaged is difficult for someone whose priority is running a business once you've found the right social channels for you and developed a strategy for your small business