Where does that 10% come from and is Telemarketing List it correct? Measurable segments For starters, sexual orientation is not easy to measure. Data is relatively rare and the LGBT population may be reluctant to identify themselves as such Telemarketing List in surveys or a census. The most famous basis for the estimates comes from Alfred Kinsey's Telemarketing List infamous report, the groundbreaking Sexual Behavior in the Human Male , which dates back to 1948 (!).
He estimated the target audience for Telemarketing List gay men to be between 2.3% and 10% – a fairly wide range. It should be noted that his research methods were not very scientific, which was not very strange in 1948 (and what is defined as sex? “ I did not have sex with that woma n” – I mean). He visited respondents in prisons and the gay 'underworld', made friends with them and wrote down their behavior with a Telemarketing List obscure code while having a cigarette.
Since then, many studies have been done to Telemarketing List show that many different numbers can be established, depending on how the answers are (desired and) interpreted. The PFLAG effect Based on various studies, approximately 5% of the Telemarketing List population could be the measurable target group, but there is an even more important factor. The audience reached is exponentially larger if “the gay-friendly market, the parents-of-, the friends-of-” are included. Expert Bob Witeck says: “When you promote gay people, you also Telemarketing List reach their family, neighbors, colleagues, friends.